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Redbus: Problems encountered while buying bus tickets
Case study / visual design, user experience
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Project Overview
We started by looking into a problem within Redbus. As a result, each team member comes up with our own design solution to the problem. Redbus is an aggregator that provides bus transportation to and from various cities in Indonesia.
Role: UX Researcher, UX Designer, UI Designer
Sector: Transportation, Ticket
Time: 1 Week
Project Category: Case Study at Purwadhika
Finding Problem
We explored the app together, and then put what is the problem that we face while using Redbus. I asked this crucial question while exploring the app, "How easy it is to find the bus ticket? Is it easy enough to book the bus ticket? Is it easy to understand the home screen?"
After several problems found, we classified the problem and decided to which problem that we want to solve. The problem that we want to solve, we voted with this stars stamp. Therefore we decided to focus in these problems:
○ Problems in Buying Ticket Flow
○ Problems in Home Page
Specify the Problem
We continued to specify the problems that we found in the home page and ticket booking flow.
And then we divided to four main problems:
○ Interface Problems on the Home Page
○ Inefficient Features on the Home Page
○ Problems on Search Result Page
○ Problems on Filter Search Result
○ Problems on Seat Selection Page
Specify the Problem
We continued to specify the problems that we found in the home page and ticket booking flow.
And then we divided to four main problems:
○ Interface Problems on the Home Page
○ Inefficient Features on the Home Page
○ Problems on Search Result Page
○ Problems on Filter Search Result
○ Problems on Seat Selection Page
How might we solve the problem?
We asked ourselves how might we solve these problems.
○ How might we improve the layout of the home page to make it easier to the user?
○ How might we improve the features to be more efficient to the users?
○ How might we make the interface on the bus results page is easier for users?
○ How might we make filtering is easier to understand?
○ How might we improve efficiency in choosing bus seat?
Prioritize the opportunity
There were a lot of opportunities to solve these problems. It varies from problems that are required a low effort to fix to high effort that require collaboration from other divisions.
Also whether the problems have high impact or value to the product.
Opportunity that I choose
Changes on the search bus on Home Page.
It overlooked an important aspect of a search bus in that the user is likely to already have a date in mind, and features such as today and tomorrow are unnecessary and only serve as a distraction. And a few other issues.Redesign the interface of the Banner and Bus Pass on Home Page.
I need to make the banner and bus pass more user-friendly. As a result, users do not have to think about what that is or what is going on.Search result has pick and drop point
In the former design, pick point and drop point is in selecting seat page. It confuse the user because they choose seat first then determine the pick and drop point which the time will be changing from the first one.Changes on layout on the Seat Selecting Page
The drop point is not in the seat selecting page anymore. Seat selecting is shown after the detail information of the bus page.Filtering interface on search results page
There are several filtering that confused the users because the copywriting and the interface is not effective.Redesign the bus information page
The former bus information page is in the seat selecting page. So, the user can not see the information first then selecting seat.
Solutions
Redbus: Problems encountered while buying bus tickets
Case study / visual design, user experience
Share
Project Overview
We started by looking into a problem within Redbus. As a result, each team member comes up with our own design solution to the problem. Redbus is an aggregator that provides bus transportation to and from various cities in Indonesia.
Role: UX Researcher, UX Designer, UI Designer
Sector: Transportation, Ticket
Time: 1 Week
Project Category: Case Study at Purwadhika
Finding Problem
We explored the app together, and then put what is the problem that we face while using Redbus. I asked this crucial question while exploring the app, "How easy it is to find the bus ticket? Is it easy enough to book the bus ticket? Is it easy to understand the home screen?"
After several problems found, we classified the problem and decided to which problem that we want to solve. The problem that we want to solve, we voted with this stars stamp. Therefore we decided to focus in these problems:
○ Problems in Buying Ticket Flow
○ Problems in Home Page
Specify the Problem
We continued to specify the problems that we found in the home page and ticket booking flow.
And then we divided to four main problems:
○ Interface Problems on the Home Page
○ Inefficient Features on the Home Page
○ Problems on Search Result Page
○ Problems on Filter Search Result
○ Problems on Seat Selection Page
Specify the Problem
We continued to specify the problems that we found in the home page and ticket booking flow.
And then we divided to four main problems:
○ Interface Problems on the Home Page
○ Inefficient Features on the Home Page
○ Problems on Search Result Page
○ Problems on Filter Search Result
○ Problems on Seat Selection Page
How might we solve the problem?
We asked ourselves how might we solve these problems.
○ How might we improve the layout of the home page to make it easier to the user?
○ How might we improve the features to be more efficient to the users?
○ How might we make the interface on the bus results page is easier for users?
○ How might we make filtering is easier to understand?
○ How might we improve efficiency in choosing bus seat?
Prioritize the opportunity
There were a lot of opportunities to solve these problems. It varies from problems that are required a low effort to fix to high effort that require collaboration from other divisions.
Also whether the problems have high impact or value to the product.
Opportunity that I choose
Changes on the search bus on Home Page.
It overlooked an important aspect of a search bus in that the user is likely to already have a date in mind, and features such as today and tomorrow are unnecessary and only serve as a distraction. And a few other issues.Redesign the interface of the Banner and Bus Pass on Home Page.
I need to make the banner and bus pass more user-friendly. As a result, users do not have to think about what that is or what is going on.Search result has pick and drop point
In the former design, pick point and drop point is in selecting seat page. It confuse the user because they choose seat first then determine the pick and drop point which the time will be changing from the first one.Changes on layout on the Seat Selecting Page
The drop point is not in the seat selecting page anymore. Seat selecting is shown after the detail information of the bus page.Filtering interface on search results page
There are several filtering that confused the users because the copywriting and the interface is not effective.Redesign the bus information page
The former bus information page is in the seat selecting page. So, the user can not see the information first then selecting seat.
Solutions
Research and Design
Tags
#user experience
#visual design
#usability test
#interview
#interaction design
#web development
#analytics
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